1xBet Becomes Global Betting Partner of Billie Jean King Cup
1xBet has signed on as the Official Global Betting Partner of the Billie Jean King Cup by Gainbridge, marking a partnership that will run until 2026. The agreement begins with the 2025 Qualifiers and positions 1xBet alongside one of the most recognized team tournaments in women’s tennis.
New Partnership Begins with 2025 Qualifiers
The announcement coincides with the start of the Road to Shenzhen, as the Billie Jean King Cup’s 2025 cycle gets underway. The addition of 1xBet expands the event’s commercial footprint, linking the tournament with a betting operator that has nearly two decades of experience in the gambling sector.
Official Confirmation from Organizers
Kerstin Lutz, CEO of Billie Jean King Cup Limited, confirmed the partnership, stating:
“We are happy to announce and welcome a new sponsor partner for the Billie Jean King Cup, our Official Global Betting Partner, 1xBet. With their expertise and experience working with various sports rights holders, we are excited to see how we can bring the partnership to life.”
From 1xBet’s perspective, the deal represents a strategic move to enhance its presence in the global sports betting market, particularly among tennis fans. The company’s representative, Mark Wilson, emphasized the relevance of the partnership:
“Signing a sponsorship contract with the Billie Jean King Cup is another milestone in the history of 1xBet. The agreement with the most prestigious women’s national team tennis tournament is a strategically important step that opens up new opportunities for promoting the brand among fans of the most popular tennis events.”