1xBet becomes the Global Betting Partner for FIBA

Partnership Details

For three years, 1xBet will have exclusive rights in Sports Betting and Online Betting for all major FIBA National Team events, men’s and women’s. The partnership will increase 1xBet’s global brand exposure through basketball’s global reach and growing popularity.

The partnership also includes a digital component. 1xBet will be present on FIBA’s platforms and will introduce a Game Predictor for basketball fans worldwide. The agreement includes digital advertising opportunities at FIBA events so 1xBet can target specific markets.

Frank Leenders, FIBA’s Director General of Media and Marketing Services said:

“We are thrilled to welcome 1xBet as our newest Global Partner and look forward to developing our collaboration over the next three years. It’s incredibly exciting to have a Partner supporting both basketball and 3×3. With both organisations sharing a passion for innovation, technology, and the global growth of our sport, we are confident that this Partnership will be game-changing.”

Basketball Integrity

A major part of the partnership is about integrity. FIBA has been educating stakeholders and combating breaches like match-fixing and illegal betting for years. As part of the agreement 1xBet will support FIBA’s integrity initiatives including match manipulation.

1xBet will also appoint a Single Point of Contact for integrity. This person will work with FIBA on investigations and intelligence gathering to keep the sport clean worldwide.

The partnership with FIBA is part of 1xBet’s global sports strategy. The company, which sponsors big names like FC Barcelona, Paris Saint-Germain and Italian Serie A, sees this as a key step to expand its presence in basketball.

Valerii Kharitonov, 1xBet Chief Gaming Officer said:

“We are on the threshold of a new stage in the history of 1xBet. Signing an agreement with FIBA is a strategic step that opens up very significant opportunities for promoting our brand. The partnership will increase fan engagement and help create exclusive content. We love this game and are ready to actively promote basketball on all continents.”