7777 Gaming Expands in Bulgaria Through Partnership with AdmiralBet
7777 Gaming has entered a new partnership with AdmiralBet Bulgaria, part of the Novomatic Group, to expand its presence in the Bulgarian online gambling market. The collaboration allows 7777 Gaming to integrate its certified portfolio of casino titles into AdmiralBet’s recently launched platform.
Strengthening Presence in a Growing Market
AdmiralBet, a prominent operator across Europe, officially launched its online platform in Bulgaria in October 2025. The brand already operates in several European markets, including Germany, Croatia, Bosnia and Herzegovina, and Serbia. The new partnership with 7777 Gaming reflects both companies’ focus on developing regulated markets and offering localized content for Bulgarian players.
Under the agreement, 7777 Gaming will provide its full suite of certified casino games, including popular titles such as Cash 100 and Mega Juicy ManyWays. These games are recognized for their colorful design, engaging gameplay, and diverse reward features that appeal to a wide range of players.
Statements from Both Companies
Elena Shaterova, Chief Commercial Officer at 7777 Gaming, commented:
“We’re delighted to expand our game distribution in Bulgaria through AdmiralBet. As a Bulgarian and Balkan gaming studio, we’re proud to see our home market grow and to welcome international operators like AdmiralBet, who recognize Bulgaria’s strong potential and dynamic player community.”
Miroslav Mladenov, Chief Operating Officer at AdmiralBet.bg, added:
“Partnering with 7777 gaming is a great addition to our newly launched Bulgarian platform. Their games are already well known and loved by Bulgarian players, and we’re excited to bring them to an even wider audience through our platform. 7777 gaming’s innovative approach and strong local connection perfectly align with our goal to deliver a premium gaming experience in Bulgaria.”