Date: 19.06.2024

by Adam Dworak

A Strategic Partnership That Packs a Punch

Giorgi Tsutskiridze, CCO at SPRIBE, shares insights on the impactful partnership with UFC and its role in bringing the excitement of Aviator to global audiences.

Few sports organizations have seen the exponential rise in popularity that the Ultimate Fighting Championship (UFC) has experienced. This growth, driven by creative marketing, celebrity endorsements, and shifting public perception, marks a significant journey from UFC’s inception in 1993.

Once a fringe sport, the UFC now attracts millions of viewers per event, particularly from the 25-34 age bracket, a demographic highly coveted by the iGaming industry.

Engaging Millennials and Gen Z

SPRIBE believes that they cracked the code to engaging the tech-savvy Millennial and Gen Z audiences. These viewers, already invested in sports like UFC, Formula One, football, and snooker, are a natural fit for Aviator, our crash game that enjoys immense popularity among this demographic.

“When it came to partnering with a sports organization, we didn’t give it a second thought; we knew that the UFC was the perfect partner for us,” says Giorgi Tsutskiridze.

Almost a year into the partnership, the collaboration between SPRIBE and UFC has flourished. The Aviator logo now appears during UFC Fight Nights and Pay Per View events, significantly broadening Aviator’s reach. This partnership has not only enhanced brand visibility but also deepened connections with sports enthusiasts, introducing them to the thrill of crash games.

The Power of Celebrity Endorsements

Celebrity endorsements play a pivotal role in brand promotion. However, selecting the right ambassador is crucial. The ambassador must resonate with the target audience and reflect the brand’s values. For SPRIBE, the UFC’s global appeal provided an ideal platform to engage an international audience.

“We’ve been lucky enough to work alongside some of the biggest names in the MMA space, including UFC Champion Alex Pereira, Merab ‘The Machine’ Dvalishvili, and Johnny Walkers. They embody the drive, determination, and fighting spirit that the SPRIBE team has,” adds Tsutskiridze.

A Knock-Out Collaboration

As Aviator celebrates its sixth anniversary, SPRIBE reflects on its journey and the disruptive impact of Aviator in the iGaming space. Aviator, inspired by mobile gaming formats, was a pioneering crash game in the casino sector. The partnership with UFC has been a strategic move to leverage sports’ massive audience reach, making the game memorable and authentic for millions of potential players.

“With more than 32 million players each month enjoying Aviator, we are confident that this ongoing collaboration with the UFC will broaden our horizons and allow Aviator to soar high,” Tsutskiridze concludes.