Abelson Sports integrates nVenue to expand real-time betting markets

New content available through Football Player Markets

Abelson Sports continues to strengthen its Football Player Markets platform by integrating nVenue’s micro-betting solutions. The partnership adds another layer of real-time content to Abelson’s sportsbook offer, allowing operator clients to access nVenue’s portfolio through a single streamlined connection.

Commenting on the partnership, Simon Temple, COO at Abelson Sports, said:

“We’re excited to welcome nVenue into our ecosystem of Third Party Partners. Their approach to live micro-betting is exemplary and integrating this level of detail and dynamism into our Football Player Markets product ensures our clients can stay ahead of the curve when it comes to player-focused, live wagering. We’ve been actively exploring partnerships in this space, and there’s no question nVenue has the most advanced technology and product offering in the industry and the double digit margins from their markets will be key to our clients’ revenue growth.”

The agreement sees nVenue join Abelson’s network of Third Party Partners, offering live betting markets that focus on granular in-game events such as next play, pass, or possession. This move significantly expands the number of betting opportunities available for each football match.

Real-time data powered by AI

nVenue’s technology leverages artificial intelligence and machine learning to generate sub-second latency pricing across more than six sports, including both U.S. and international leagues. Its micro-betting platform is designed to deliver high-frequency, dynamic markets that adapt instantly to live game developments.

Jeremy Jones, Chief Revenue Officer at nVenue, emphasized the strategic significance of the collaboration, stating:

“Partnering with Abelson Sports is a natural step for us as we continue to scale our offering globally. Their Football Player Markets product is highly respected, and this integration allows us to bring our live and micro-betting capabilities to more operators and fans around the world. We’re excited to deliver our real-time, live and micro markets across 6+ leagues now for fans around the world.”

By integrating nVenue’s content, Abelson Sports enables operators to offer thousands of additional markets per event without requiring extensive technical development. This approach fits into Abelson’s strategy of enriching player-focused betting experiences through fast, reliable data solutions.