Abelson Sports Partners with Betway to Expand Live Sports Listings
Betway has partnered with sports data provider Abelson Sports to integrate real-time live broadcast listings into its apps, aiming to improve access to televised and streamed sporting events across key markets.
Delivering Real-Time Sports Broadcast Information
Through the partnership, Betway will integrate Abelson Sports’ DATA service into its platforms. The service offers users detailed listings of live sports broadcasts across TV, OTT, and streaming services. Covering over 1,100 channels globally, Abelson’s system tracks more than 560,000 unique broadcasts and 111,000 events annually.
The collaboration will allow Betway users to identify where and how to watch their favourite events in real time, improving the platform’s overall accessibility and information quality. Abelson’s feed is designed to cover local and international content, helping Betway strengthen its offer in multiple primary markets.
Expanding Coverage Across New Territories
The deal also marks an expansion for Abelson Sports, extending its reach into additional regions and reinforcing its presence across 36 territories and five continents. As consumer demand for instant sports information grows, the company continues to evolve its services to meet the requirements of its partners.
“We are thrilled to partner with Betway and support their mission to deliver top-tier sports content to a global audience through their apps. This partnership allows us to leverage our extensive sports data solutions to help fans access crucial information in real-time. As sports broadcasting continues to evolve, we remain committed to ensuring users can easily find the best viewing options, making their experience more seamless and enjoyable”, commented Reuben Thomas, Sales Director at Abelson Sports.
Supporting Betway’s Digital Strategy
Anthony Werkman, CEO of Betway Group, highlighted the partnership’s importance in enhancing the company’s digital services.
“This partnership with Abelson Sports is a significant step to further enhance the quality of information we provide to our users and consequently the value and utility we provide for sports fans through our Betway apps. Our goal is to make sports more accessible and enjoyable for fans across the globe, and with Abelson Sports’ real-time listings, we are achieving just that. The collaboration also strengthens our long-term vision of creating a more immersive digital experience for our users by integrating high-quality sports data directly into our platform”, he stated.