ACMA Finds Foxtel in Breach of Gambling Advertising Rules
The Australian Communications and Media Authority (ACMA) has ruled that Foxtel breached gambling advertising regulations during a live AFL broadcast. An investigation found that a gambling operator’s virtual banner, displayed during coverage of Port Adelaide vs Essendon, lacked an adequate responsible gambling message.
ACMA Challenges Foxtel’s Compliance
Foxtel defended its position by arguing that the advertisement contained an ‘18+’ advisory symbol within a white circle on the far right side.
The company claimed this satisfied the responsible gambling message requirement, as the Code does not specify the exact form such messages must take.
“The limited space which is available on the advertisement and the fact that the ‘18+’ responsible gambling message is placed on the right of the creative, after the [Wagering Company] name, the advertisement was adequately accompanied by a responsible gambling message in compliance with the Code,” Foxtel stated.
However, ACMA disagreed, determining that an ‘18+’ logo alone was insufficient.
The Authority found that the symbol was smaller than other elements of the advertisement, including the brand’s logo, making it difficult to notice.
Regulator Demands Clearer Responsible Gambling Messaging
ACMA member Carolyn Lidgerwood emphasized that gambling advertisements aired during live sports events must include a responsible gambling message that clearly outlines the risks.
“These messages must emphasise the potential harms and risks of gambling if it is not undertaken responsibly,” she stated.
Foxtel took corrective action after ACMA raised concerns, ensuring that future advertisements included a responsible gambling tagline. However, the Authority confirmed that the initial broadcast failed to comply with clause 8 of Appendix A to the Code.
Investigation Highlights Regulatory Concerns
ACMA concluded that the gambling advertisement aired during the live Port Adelaide vs Essendon match lacked a visible responsible gambling message.
“In addition to not being sufficient as a responsible gambling message, the ‘18+’ graphic was not big enough to be readily observed. The ACMA is satisfied that a gambling advertisement was broadcast during the live stream of the Port Adelaide v Essendon AFL match without a responsible gambling message,” the report stated.
The gambling operator featured in the advertisement offers various wagering services, including horse racing and sports betting.
