Affiliates

03.03.2023

by Bartosz Burzyński

Last update: 07.03.2023 12:05

Better Collective is ready to launch in the state of Massachusetts

Better Collective is ready to launch its award-winning sports media brands in the state of Massachusetts, as the state regulates online sports betting on March 10. With a population of seven million and a strong sports legacy, Massachusetts holds the potential to become one of the biggest sports betting markets in the US.

Better Collective set for Massachusetts launch

As of March 10, legal online sport betting will be available for sport fans in the state of Massachusetts.

Better Collective welcomed the decision by the Massachusetts Gaming Committee (MGC) to waive its prior prohibition and provisionally allow for third parties to be compensated on a CPA or revenue sharing basis. Further, Better Collective commended the MGC for its recognition of the important role that performance based marketing media plays in the regulated sports wagering ecosystem.

Ten sportsbooks are approved to accept and process mobile sports betting. Having this many sportsbooks is a great opportunity for Better Collective, because Massachusetts holds the potential to become one of the biggest sports betting markets in the US, as the state has a strong sports legacy with its local teams; Boston Bruins, New England Patriots and Boston Red Socks.

Huge potential

Even though Better Collective’s sports media, especially www.ActionNetwork.com and www.VegasInsider.com, already have thousands of visitors every month from Massachusetts, it has not been possible for the visitors to use the information for betting. This changes now.

Marc Pedersen, CEO of Better Collective US, says: “We are pleased to learn about the decision of the MGC to provisionally allow CPA and revenue share in Massachusetts. For us as a group, we are excited to be able to help guide and educate the large sports fan base in Massachusetts into their first online sports betting experiences. The state has a very successful sports history, and we are confident the future with sports betting will be equally as successful”.

Related posts

02.11.2023Suppliers

Evoplay Enhances Italian Presence with BetFlag Partnership

This collaboration marks the integration of Evoplay's premier slot and instant game titles into BetFlag's platform, a move that's set to enhance the gaming experience for Italian players. Premium Gaming...
16.02.2024Affiliates

AffPapa Welcomes P4P.Partners to Its Expanding Operator Directory

A People-Oriented Approach to Affiliate Partnerships P4P.Partners stands out in the competitive gambling affiliate program landscape with its people-oriented approach, emphasizing strong relationships and personalized support for its affiliates. With...