Affilka by SOFTSWISS Integrates with Voluum to Streamline iGaming Traffic Tracking
Affilka by SOFTSWISS has entered into a new partnership with Voluum, the performance tracking and optimisation platform. The integration aims to give affiliates and operators more control over their campaigns, offering sharper data, real-time insights, and automated optimisation to improve acquisition efficiency.
Smarter Traffic Management for Affiliates
The connection between Affilka and Voluum introduces a more efficient approach to traffic tracking and conversion analysis. Through API integration, affiliates gain access to Voluum’s advanced click-tracking system, allowing them to centralise data, measure ROI accurately, and identify areas for improvement without relying on postback creation.
The setup process is fast and straightforward, eliminating unnecessary technical steps and giving partners full visibility into conversions. From campaign tracking to traffic funnel analysis, all data is now available within the Voluum panel — bringing together information that was previously fragmented across platforms.
“Affiliate marketing success starts with data. By integrating Affilka with Voluum, we bring together two powerful platforms to give partners exclusive insights and a unified performance view in one place. This unique data enrichment creates new opportunities for smarter campaign optimisation, stronger decision-making, and ultimately, better business results,” said Gleb Bichan, Product Lead at Affilka by SOFTSWISS.
Unified Tools for Operators
The benefits extend beyond affiliate networks. Operators managing paid and affiliate traffic can now rely on a unified dashboard with centralised reporting and collaborative tools. This setup allows them to track sign-ups, first-time deposits, and other key performance metrics in real time. The result is a clearer understanding of acquisition performance and faster decision-making.
“In an era of tightening regulation and heightened transparency, the Affilka and Voluum integration revolutionises iGaming acquisition strategies. With centralised player information and no need for individual postbacks, operators can effortlessly optimise their campaigns and focus on what truly matters – acquiring quality players with ease,” said Kamila Łuksza-Szpyt, Managing Director at Voluum.
By integrating with Affilka, Voluum adds automation and scalability to its toolkit. Affiliates benefit from richer performance data and simplified collaboration, while operators gain advanced tracking capabilities that help reduce manual work and improve return on investment.