All-in-One or Best-of-Breed? What Technological Solutions Casino Operators Choose?
The choice of a technological approach to building a casino platform can determine an operator’s success in the iGaming market. Two approaches are increasingly being considered – all-in-one and best-of-breed. Both have their advantages, but also limitations. In this context, the solutions provided by Soft2Bet help to understand what effective integration of services in the all-in-one model can truly mean.

Two Philosophies of Platform Building
The all-in-one approach is based on the assumption that the operator uses a single integrated technology platform that includes all necessary modules: from game access, through payment systems and CRM tools, to components for regulatory compliance management. In practice, this means one ecosystem, one architecture, and one team responsible for development and support.
In contrast, the best-of-breed approach involves selecting the most efficient tools from different providers. An operator may use a game engine from one company, a payment system from another, and marketing automation tools from yet another partner. While this solution offers greater flexibility and the ability to precisely tailor each component, it also comes with higher integration risk, increased workload, and the need to manage multiple contracts and contacts.
Complexity in Practice: How the Soft2Bet Platform Works
Soft2Bet is an example of a provider that has chosen to build all-in-one solutions. The company offers a comprehensive casino and sportsbook platform with a full set of features needed to operate in the B2B model. With a single integration, operators gain access to over 12,500 games from more than 100 providers, including casino, live casino, and sports betting.
One of the distinguishing features of Soft2Bet’s offer is a proprietary CMS and an advanced backend, giving the operator full control over content, appearance, and platform functionality. This is complemented by advanced CRM tools, promotion automation, and real-time player segmentation. Equally important are the KYC and AML components, which are adapted to the requirements of different jurisdictions, allowing Soft2Bet clients to enter new markets faster without the need to engage additional development resources. The entire platform also supports the development of mobile apps on Google Play and the App Store.
This model significantly shortens the time needed to enter the market. A new operator can launch a product within a few weeks. System consistency eliminates many typical integration issues and greatly simplifies operational management. Just as importantly, if technical support is needed, the operator contacts a single team, resulting in faster problem resolution.
Challenges of Flexibility: Best-of-Breed in Theory and Practice
Best-of-breed is a popular approach among operators with larger technology teams and a higher level of operational maturity. It provides freedom in choosing specialized solutions and allows for precise customization of each platform component to the unique needs of a given market or player segment. However, this flexibility comes at a price.
The biggest challenge lies in initial integration issues, as well as longer term technical operational challenges. Connecting different systems requires time, experience, and ongoing coordination between vendors. Complex technical architecture increases fragmentation, and with it, the risk of errors, delays, and potential compliance risks. Each provider operates according to its own standards, which can affect data consistency, regulatory compliance, or reporting efficiency. When a problem occurs, it’s also harder to determine which part failed.
In practice, this means that the best-of-breed model can be effective for large operators with in-house technology teams and a strategic development plan but still comes with risks. For new or mid-sized companies, the complexity can result in the priority of growth being forsaken for the ongoing goal of technical efficiency.
MEGA: Gamification in the All-in-One Model
The best example of how the all-in-one model can support operator innovation is MEGA – Soft2Bet’s proprietary gamification platform (Motivational Engineering Gaming Application). This solution was designed as a standalone, fully modular gamification engine that can be integrated with the operator’s platform through a single API.
MEGA enables the implementation of dynamic elements of competition and player engagement. The system of challenges, missions, and achievements allows players to develop their own avatars, unlock rewards, and participate in seasonal campaigns. It is complemented by bonus games such as Bonus Dice and Bonus Shooting Range, which offer additional reward mechanics and sustain engagement.
The platform has been enriched with social features such as leaderboards, leagues, and chats, strengthening the sense of belonging and competition among users. Thanks to these mechanisms, players spend more time on the platform, and operators achieve higher retention rates.
According to Soft2Bet data, operators using MEGA have recorded a 65% increase in game revenues, a 45% increase in average revenue per user, and a fourfold increase in player session time. MEGA was also awarded the title of “Product Launch of the Year” at this year’s Global Gaming Awards EMEA.
Market Trends and the Future of All-in-One Platforms
Observing the direction in which the iGaming industry is developing, one can notice a growing demand for platforms that combine comprehensiveness, flexibility, and personalization capabilities. The importance of deployment speed and the ability to serve multiple markets with a single system is also increasing. In this context, the all-in-one model is gaining an edge. It is not a rigid structure but a set of ready, integrated modules that can be launched and developed according to the operator’s needs.
Soft2Bet seems to understand this direction well, focusing on the development of its own marketing tools, promotional campaigns, and no-code functionalities that allow operators to independently manage many aspects of the platform. In the future, all-in-one solutions will likely evolve even further – with ready-made “functional blocks” that can be activated without the need for advanced integration. This combination of simplicity and flexibility meets the needs of a rapidly changing market that requires an immediate response to new regulations, player preferences, or technological shifts.
It’s also worth noting one more thing. Operators serving in multiple jurisdictions must deal with various licensing, tax, and operational requirements. Having a single platform that can be adapted to local needs without having to build new solutions from scratch is an advantage that’s hard to overstate.
Which Approach to Choose?
There is no single correct answer to the question of which approach – all-in-one or best-of-breed – is better. It all depends on the context: the size of the operator, technological resources, scale of operations, and development ambitions. The best-of-breed model gives greater control over architecture and allows for the creation of unique experiences, but requires significant operational expertise and ongoing technical oversight. All-in-one, especially in the form offered by Soft2Bet, is a path to faster launch, lower risk, and greater predictability.
For operators who want to focus on marketing, product strategy, and market expansion – rather than system integration – choosing an all-in-one platform may prove not only safer but also more cost-effective in the long term.