Allwyn International Becomes Global Partner of Formula 1
Allwyn International has announced a multi-year partnership with Formula 1, marking its most significant sponsorship commitment to date. The partnership will officially commence at the FIA F1 World Championship in Melbourne on March 14.
Strategic Brand Initiative
This marks Allwyn’s first F1 sponsorship, boosting its profile as a top global lottery operator. Allwyn manages lotteries like the UK National Lottery and Lotto Italia.
The F1 World Championship offers access to 750 million fans and 96 million social media followers.
F1’s 75th Anniversary
In 2025, Allwyn will celebrate F1’s 75th anniversary. This partnership recognizes motorsport as a leading global sport.
The collaboration will promote Allwyn’s brand and its commitment to good causes.
Executive Statements
Allwyn Chairman Karel Komárek said this marks “a significant milestone” in Allwyn’s growth. He added that it will “elevate awareness of Allwyn on the global stage.”
F1 President Stefano Domenicali welcomed Allwyn as a new partner. He noted their “shared commitment to innovation and community engagement.”
Domenicali looks forward to creating “unique experiences” together.
Future Community Impact
Allwyn CEO Robert Chvátal will discuss new fan-focused initiatives with F1 in an upcoming interview.
Chvátal stated that F1 embodies “excellence, high performance, and innovation.” He is excited to engage F1’s global fanbase and promote “positive community impact.”