Allwyn Reports Strong Growth in 2024 and Expands Betting Operations

Revenue Growth and Financial Performance

Allwyn’s revenue for Q4 2024 reached €2.4 billion, marking a 10% increase compared to the same period in 2023 (€2.2 billion).

For the full year, revenue climbed from €7.9 billion to €8.8 billion, reflecting a 12% rise.

The company also reported an adjusted EBITDA increase of 12% for Q4, reaching €437 million, while the full-year figure grew by 4% to €1.54 billion.

Expanding Influence in European Markets

As one of the most prominent lottery operators in Europe, Allwyn holds a strong position through its ownership of major national lotteries. The company manages the Czech lottery SAZKA and has significant stakes in OPAP (Greece and Cyprus), the Austrian Lotteries, and the UK National Lottery.

Allwyn officially took over the UK National Lottery in February 2023 after winning the license tender against longtime operator Camelot UK.

Strengthening Sports Betting Operations

While lottery remains its core business, Allwyn has intensified its presence in the sports betting sector. The company completed the acquisition of a 51% stake in Novibet on December 30, 2024, broadening its foothold in online gaming and sports wagering.

This follows its long-standing involvement in betting through OPAP, which provides wagering options in Greece.

Strategic Acquisitions and Future Outlook

Allwyn has been actively pursuing acquisitions to diversify its portfolio. In September 2024, the company completed its investment in a 70% stake in Instant Win Gaming, a developer of digital lottery content.

The purchase of Novibet further aligns with Allwyn’s strategy to expand selectively in key areas.

“We were pleased to complete our planned investment in a 70% interest in Instant Win Gaming in September, and our expansion efforts were further bolstered by our agreement in December to acquire a 51% stake in Logflex MT Holding Limited, the owner of the growing online sports betting and gaming group Novibet,” said Allwyn CEO Robert Chvatal.

He added: “Both transactions are in line with our strategy of making selective acquisitions in relevant products, technologies, and content to support our future growth.”

Plans for 2025

Looking ahead, Allwyn aims to further expand its reach in the sports sector, including a potential partnership with Formula One team McLaren.

While lottery operations remain the company’s primary focus, its growing interest in sports betting indicates a broader strategic vision.

“The new year has started well, and Allwyn is well positioned for 2025 and for the next chapters of its growth story,” Chvatal concluded.