Altenar Expands Bet Builder Offering to Italian Market

Adaptation for the Italian Market

Bet Builder functionalities have seen widespread adoption, but regulatory constraints in Italy required specific adjustments. Altenar’s product team focused on ensuring compliance while maintaining the appeal of the feature for both operators and players. This adaptation now enables Italian sportsbooks to offer customized multi-selection betting, expanding engagement opportunities in a market where football dominates.

The Bet Builder tool enhances player experience by allowing users to place bets on different markets within the same event, such as goals, corners, cards, and player performance metrics. By integrating these options, bettors can pursue higher payouts while enjoying a more interactive betting experience. For operators, this feature can contribute to increased retention rates and higher margins, making it a strategic addition to sportsbook offerings.

Football-Centric Approach and Future Expansion

Given Italy’s deep-rooted football culture, the introduction of Bet Builder is expected to strengthen operator competitiveness in a highly saturated market. Altenar has confirmed that, beyond football, the feature will soon extend to major U.S. sports, further broadening its application.

To address the potential risks associated with larger payouts, Altenar’s trading support and risk management teams provide safeguards for operators. Additionally, the integration of official data feeds ensures accurate and timely market updates, reinforcing the reliability of the product.

Commitment to Innovation

Francesco Papallo, Regional Director for Italy at Altenar, emphasized the company’s dedication to expanding its solutions across regulated markets:

“Altenar has developed the Bet Builder feature for several years, and it is used in many countries. However, it was our goal to also offer it to our Italian operators who, thanks to this product, can ensure player retention. This product demonstrates how Altenar is a high-level technological partner that can guarantee long-lasting partnerships and constant growth in various aspects.”