Altenar Expands in the Czech Market with MerkurXtip Partnership
Altenar has signed an agreement to provide its fully managed sportsbook solution to MerkurXtip, a Czech operator. The deal will replace MerkurXtip’s existing sportsbook product and enhance the betting experience with new features aimed at increasing engagement and revenue.
MerkurXtip’s Market Presence
MerkurXtip CZ launched in 2022 as the online arm of the Merkur brand, formerly known as the Gauselmann Group.
The platform offers over 200 slot games and a diverse range of sports betting options.
The new partnership will allow MerkurXtip to upgrade its sportsbook with Altenar’s advanced technology.
Strengthening Altenar’s Position in the Czech Republic
This agreement reinforces Altenar’s presence in the Czech market, where it secured its first deal in 2024.
The company has established partnerships with Kingsbet CZ and DATA.BET, further expanding its influence in the region.
Official Statements on the Partnership
Sam Hill, Sales Director at Altenar, emphasized the significance of the deal:
“The Merkur Group is a fantastic business with real heritage across the industry. To be trusted to take their brand forward in the Czech market is testament to the quality of product and service that Altenar provides today across numerous regulated markets. We can’t wait to get started and look forward to the development of our partnership with the Group.”
Stanislav Sopko, CEO of MerkurXtip CZ, shared his outlook on the collaboration:
“This collaboration marks the start of a promising journey together. Through this partnership, we aim to provide MerkurXtip’s customers with exceptional sports betting products from Altenar and deliver the best-in-class gaming experience in the market. We will combine our strengths and expertise to create new opportunities, improve offerings, and drive forward innovation.”