Altenar Expands Sportsbook Reach Through Partnership with Immense Group
Altenar has secured a new agreement with Immense Group, formerly known as Videoslots, to power its sportsbook offerings. As a result, the deal will enable Immense to strengthen its sports betting presence across multiple brands, including Mr Vegas, Videoslots, and MegaRiches. Moreover, it will support the company’s newly launched sports-focused platform, DBET.com.
Partnership Overview
The collaboration between Altenar and Immense Group will introduce Altenar’s sportsbook technology across Immense’s portfolio of casino brands.
Since Immense has primarily focused on online casino operations, this partnership marks a significant step toward expanding into the sports betting sector.
Furthermore, Altenar’s platform is designed to help operators navigate highly regulated markets by offering advanced features and customisable solutions.
Strengthening Immense Group’s Sports Betting Ambitions
Recently, Immense Group launched DBET.com as its first dedicated sportsbook brand.
Therefore, this partnership with Altenar is expected to enhance its sports betting capabilities and accelerate expansion in key regulated markets.
Additionally, by leveraging Altenar’s expertise, Immense aims to compete with established sportsbook operators on an international scale.
Industry Perspectives
Sam Hill, Sales Director at Altenar, expressed enthusiasm about the long-term partnership:
“We’re delighted to be entering into this long-term partnership with Immense Group and their various brands. We look forward to enhancing their existing sports offering as they look to grow their position across many regulated markets.”
Similarly, Klas Winberg, Chief Commercial Officer at Immense, highlighted the decision to work with Altenar:
“We conducted an extensive review of existing sportsbook providers and Altenar came out looking very strong on all parameters. I am happy to say that they have not disappointed. From onboarding, integration to launch, all has worked seamlessly.”