Altenar Expands Tennis Betting with Sportradar’s TDI Data Integration
Altenar has strengthened its sportsbook capabilities by enhancing its tennis vertical through a partnership with Sportradar. The integration of official TDI data enables the provider to offer real-time betting opportunities on ATP and Challenger Tour events, expanding its in-play options and introducing micro markets for tennis wagering.
Enhanced Live Betting with Official TDI Data
The latest upgrade allows Altenar to process detailed live data from professional tennis matches, significantly increasing the number of in-play betting markets.
By incorporating Sportradar’s AI-driven insights, the sportsbook provider can analyze vast amounts of match data, ensuring a dynamic and responsive betting experience for users.
Micro Markets for Instant Betting
A key aspect of the enhancement is the introduction of micro markets, a betting feature that has gained traction in other sports like soccer and US leagues. These markets enable bettors to place wagers on quick outcomes such as the next point, breakpoints, or the total shots in a rally. The immediacy of these bets aims to increase engagement and retention among players.
By leveraging official data from rights holders, Altenar reinforces its commitment to delivering a premium sportsbook experience. The company expects these improvements to strengthen operator retention rates and drive revenue growth.
“This is a pivotal opportunity to achieve our growth ambitions. By integrating cutting-edge tennis data, we are providing unique betting options and the lowest possible latency across all our operators, driving innovation in the industry”, stated Antonis Karakousis, Director of Operations at Altenar.