Altenar Launches Tipster Module
Altenar has introduced a new Tipster Module that allows sportsbook operators to integrate influencer and affiliate tips directly into their platforms, offering an in-house marketing tool amid tightening restrictions on gambling advertising.
A Response to the Shifting Landscape of Gambling Advertising
Faced with growing restrictions on traditional gambling advertising, sportsbook platform provider Altenar has rolled out a new Tipster Module that lets operators integrate betting tips from influencers and affiliates directly into their sites. The feature provides operators with a way to differentiate their offer and engage bettors through content tied to recognisable personalities.
The module is built around profiles that can be personalised with names, avatars, and visual themes. Each tipster’s selections can be presented with enhanced visibility—such as through boosted odds—making them more prominent within the sportsbook interface.
Bridging Influencer Culture and Betting Interfaces
Influencer marketing, long a staple in sectors such as fashion and consumer tech, is finding structured application in iGaming through tools like Altenar’s. With regulators imposing stricter controls on conventional promotional methods, Altenar’s product appears tailored for brands seeking compliant yet effective marketing alternatives.
The module also enables operators to showcase content from affiliate partners, effectively bringing external marketing efforts back into the sportsbook ecosystem. According to Altenar, this allows operators to capitalise on sponsorships or partnerships with known public figures without relying on external ad placements.
“We know that strict rules around gambling advertising are a challenge for many of our clients and we were keen to produce a solution which can support their marketing activities”, commented Dinos Doxiadis, Altenar’s Director of Product – Sportsbook & Data.
“The use of influencers with a significant online following has become a common form of advertising in many industries and our Tipster Module allows operators to adopt this approach as part of their marketing strategy. Influencers can be used to enhance brand awareness and drive traffic to a sportsbook and we are excited to offer this feature to our sportsbook clients”, he added.