Are You Watching This?! Integrates with Optimove to Deliver Real-Time Fan Engagement
Are You Watching This?! (RUWT?!), operating in real-time Sports Excitement Analytics, has announced a new partnership with CRM marketing platform Optimove. The collaboration aims to enhance how sports betting operators and media brands engage users by delivering perfectly timed, emotion-driven content during live games.
Bringing Real-Time Excitement to CRM Workflows
Through the integration, RUWT?!’s Excitement Analytics will plug directly into Optimove’s CRM Marketing Hub. The technology monitors live sports and detects when a game becomes thrilling – such as entering overtime, nearing an upset, or featuring a no-hitter. These key moments will automatically trigger contextual push notifications and personalized marketing campaigns via Optimove.
RUWT?! founder Mark Phillip commented:
“Partnering with Optimove means they can super-serve their network by helping marketers engage with users at the most impactful moments. Our Excitement Analytics tool understands when sports events are becoming unmissable and drives users to the action – boosting engagement, loyalty, and revenue,”
Enhancing the Experience with MetaBet Odds
As part of the deal, Optimove will also gain access to RUWT?!’s MetaBet Odds, allowing real-time betting lines to be embedded in CRM communications. This additional layer makes it easier for brands to reach fans not just when the action peaks, but also with relevant betting opportunities tied directly to live moments.
Optimove’s Senior Director of Partnerships, Adi Dagan, highlighted the value of the collaboration:
“We’re thrilled to partner with Are You Watching This?! — a true pioneer in real-time sports excitement. Their data is unmatched and combining it with Optimove’s marketing platform unlocks a new level of contextual, fan-first engagement. Together, we’re giving operators the power to connect with players at the exact moment excitement strikes, driving loyalty and lifetime value.”
The combined offering enables real-time, data-driven interactions with fans across platforms. Whether during the heat of a major sports upset or a close finish, marketers will have the tools to engage users with timely and meaningful content.