Aristocrat and DirectBe Partner to Launch Betfusion and Playwins in UK

Betfusion Live Now, Playwins Launching Soon

Aristocrat Interactive, the online real money gaming division of Aristocrat, is supplying its iGaming white-label solution to DirectBe to facilitate the launch of the two platforms.

This collaboration leverages Aristocrat’s player account management, sportsbook, and managed services to power both Betfusion and Playwins.

Betfusion is currently live and accessible to players in the UK. Playwins is scheduled to launch in mid-November, expanding the offerings available to UK gamblers.

Statemenets from Industry Leaders

Hossein Ebrahimi, Chief Executive Officer of DirectBe, commented: “Aristocrat Interactive is a powerhouse in the iGaming industry and it’s fantastic to be able to launch two new ambitious brands using their complete iGaming & sports-focused iGaming white-label solution. We look forward to both brands going live for the first time and expect that players will react very positively to the range of engagement opportunities they are presented with.”

Jonathan Chilton, Managing Director of Aristocrat Interactive iGaming White-Label, remarked: “This relationship aligns with our strategic vision of further enhancing Aristocrat Interactive’s presence within the major UK market. We firmly believe our cutting-edge technology and top-tier sportsbook will help both DirectBe brands succeed, providing their customers with an unparalleled digital experience.”