Date: 14.02.2025

by Tomasz Jagodziński

Aristocrat Interactive Appoints Nir Hakarmeli as Managing Director of iGaming & Sports

Aristocrat Interactive has named industry veteran Nir Hakarmeli as the new Managing Director of its iGaming & Sports division. His leadership will drive the company’s expansion in regulated markets, strengthening its digital presence.

Expanding iGaming & Sports Operations

Nir Hakarmeli will lead the growth of Aristocrat Interactive’s iGaming & Sports division. His focus will be on developing products and content that support both land-based and online operations. With 14 years of experience in B2C roles, he understands operator needs and customer preferences. This expertise will help Aristocrat enhance its offerings and deliver greater value to business partners.

Nir expressed his enthusiasm for the role, stating:

“What excites me most about this role is the opportunity to drive growth by delivering a diverse range of innovative offerings to operators worldwide. The chance to contribute to this growth and lead a team with the potential to become a true global leader in the coming years is incredibly motivating.”

Leadership Confidence

Moti Malul, CEO of Aristocrat Interactive, emphasized the importance of this appointment:

“We are on an exciting journey at Aristocrat Interactive, and the addition of Nir to the team showcases our commitment to our operators and partners. With his extensive experience and knowledge, I have no doubt that we can continue to delight our partners by taking their business not only to new levels but to new heights.”

Nir Hakarmeli brings over a decade of leadership experience in the gaming industry. Before joining Aristocrat Interactive, he served as International Managing Director at Evoke, where he led the company’s international operations and growth strategies. Earlier, he worked as Gaming Director at William Hill, where he played a key role in the company’s gaming expansion.