Australia to Curb In-Stadium Gambling Ads Amid Rising Concerns Over Youth Exposure
The Australian government prepares to introduce reforms aimed at limiting gambling advertisements during live sporting events, responding to growing calls for tighter controls.
Targeting Digital Sideline Ads
The proposed reforms would restrict digital sideline advertisements often displayed during popular sports matches like AFL and NRL games. These in-stadium gambling ads have become a focal point for campaigners who argue that their visibility promotes sports betting as a normal part of the game, especially among young fans.
Growing Concerns Over Youth Impact
Advocates for reform, including Tim Costello, Chief Advocate of the Alliance for Gambling Reform, have expressed concerns about the pervasive presence of gambling advertisements in sports venues.
Costello referred to the fenceline ads as “particularly offensive” and emphasized the need for a comprehensive advertising ban to prevent children from being influenced by gambling promotions.
“A comprehensive advertising ban is essential to prevent children from being influenced by gambling promotions,” Costello asserted.
Government Support and Legislative Challenges
Communications Minister Michelle Rowland has shown support for limiting in-stadium gambling ads, even considering further restrictions, such as banning betting company logos on team jerseys.
However, implementing these changes would require coordination with state and territory governments, adding complexity to the proposed reforms. Rowland’s office has not yet provided details on the timeline or specifics of the upcoming measures.
