Aviator Signs UFC Champion Alexandre ‘Cannibal’ Pantoja as New Brand Ambassador
Spribe has appointed Alexandre “Cannibal” Pantoja – current UFC flyweight champion – as the latest global ambassador for its flagship crash game Aviator. Pantoja will front promotional campaigns in Brazil and beyond as part of Spribe’s broader partnership with the UFC, originally launched in 2023.
Fighter Joins Growing Aviator Roster
Aviator continues to expand its ambassador lineup, adding Pantoja to a list that already includes Michael “Venom” Page, Diego Lopes, Merab Dvalishvili and other major UFC names. The move strengthens Aviator’s visibility in Brazil, where both MMA and crash gaming enjoy high popularity.
Over the next 12 months, Pantoja will appear in promotional activations designed to connect Aviator with his passionate fanbase. The partnership follows a period of rapid growth for Spribe’s leading title, now played by more than 60 million users monthly across 5,000+ operators.
Spribe and Pantoja Commented
Giorgi Tsutskiridze, CCO at Spribe, said:
“Alexandre Pantoja is considered one of the greatest flyweight fighters in UFC history, so to have him promoting Aviator to his fans is a major coup for us. Aviator is quickly becoming one of the most popular casino games in Brazil, a place where Alexandre is considered something of a hero.
This makes the partnership hugely powerful for the Brazilian market. But his fanbase is truly global, and we are excited to be making more people aware of the thrill ride Aviator provides via some great campaigns we have planned with Alexandre.”
Alexandre “Cannibal” Pantoja commented:
“Aviator is all about high risk and high reward, and provides a thrilling experience from the moment you strap in and take flight. It really is a white-knuckle ride, and I’m excited about making my fans aware of Aviator and why it’s the number one crash game in the world.”
Part of Spribe’s Expanding UFC strategy
Spribe launched its UFC sponsorship in October 2023, citing player growth from 10 million to 60 million monthly since. The Aviator ambassador crew has widened significantly, with names such as Alex Pereira and Tom Aspinall aligned earlier this year.
The latest announcement arrives shortly after the UK Gambling Commission suspended Spribe’s gaming licence in Britain due to licensing irregularities related to hosting – a regulatory process the company is currently working to resolve.