Date: 21.06.2024

by Adam Dworak

Axel Hefer Appointed as New CEO of Tipico

German sports betting provider Tipico has appointed Axel Hefer as its new chief executive officer, succeeding Joachim Baca, who will now assume the role of chairman of the supervisory board. This leadership transition marks a significant moment for Tipico as it continues to strengthen its position in the sports betting industry.

Joachim Baca’s Legacy at Tipico

Joachim Baca has been at the helm of Tipico for the past eight years, during which he played a pivotal role in the company’s evolution from a promising startup to a market and technology leader in Germany’s sports betting sector. Under Baca’s leadership, Tipico achieved significant milestones, including:

  • Building robust brand awareness.
  • Implementing comprehensive compliance and responsible gambling frameworks.
  • Securing one of Germany’s sports betting licenses.
  • Pioneering innovative product and technology advancements.

Reflecting on his tenure, Baca expressed his pride in the company’s accomplishments and his enthusiasm for his new role. “Leading Tipico on its strong growth path, building structures and expanding the product portfolio has been a great privilege. We have thus set the stage for a prosperous future,” Baca said.

Hefer’s Vision for Tipico’s Future

Axel Hefer, who previously served as Tipico Group’s chief operating officer, brings a wealth of experience to his new role as CEO. As COO, Hefer was responsible for optimizing corporate structures and processes, contributing to the company’s operational efficiency. His background includes significant roles in leading German tech companies such as Trivago and Home24, as well as experience in the private equity sector with positions at One Equity Partners and Permira Beteiligungs.

In his new role, Hefer is eager to build on Tipico’s success and drive further innovation and sustainable growth. “I am eager to continue Tipico’s success story and capitalize on the company’s growth from a startup to a market and tech leader in sports betting in Germany. Together we are committed to providing sports fans with the best and most secure betting experience, extending our market leadership, and achieving additional sustainable growth,” Hefer commented.

Strategic Objectives and Challenges Ahead

As CEO, Hefer will focus on enhancing Tipico’s product excellence and technological leadership while driving innovation across the company. His appointment comes at a time when Tipico is navigating an evolving market landscape, particularly in light of recent considerations to sell its US platform in response to shifting market trends.