Banijay Gaming Strengthens Its Position in iGaming
Banijay Gaming, the division behind Betclic, recorded an exceptional performance in 2024, with a 45.4% increase in revenue, driven by sportsbook, casino, poker, and turf betting. Despite regulatory challenges, the company has maintained its market dominance, expanding its platform and launching innovative gaming features.
Strong Financial Growth in 2024
Banijay Gaming reported €1.46 billion in revenue for 2024, marking a 45.4% year-over-year growth. This surge was fueled by a 37% increase in unique active players, driven by major sporting events and an enhanced gaming experience.
Key revenue breakdown:
- Sportsbook: €1.14 billion (+48.4%) – boosted by a redesigned platform and a packed sports calendar.
- Casino: €213.3 million (+37.9%) – strong performance driven by new game releases and improved player engagement.
- Poker: €77.6 million (+26.3%) – following the launch of a new proprietary platform in December 2024.
- Turf betting: €20.6 million (+51.0%) – reflecting the growing appeal of horse race wagering.
Expansion and Market Leadership
Betclic, Banijay Gaming’s flagship brand, has reinforced its position as a top-tier online sportsbook across multiple European markets. In 2024, the company expanded its strategic partnerships, including renewed agreements with Betclic ELITE (France’s basketball league), LFP (French football league), and the Polish Football Association.
The company also made significant investments in technology and player engagement, rolling out a fully revamped sportsbook app and a new in-house poker platform. These enhancements provided greater customization, operational flexibility, and scalability.
Regulatory Challenges and Response
France’s 2025 Social Security Financing Act introduced new tax burdens on online gaming, raising betting taxes from 54.9% to 59.3% and implementing a 15% levy on advertising and promotions. Banijay Gaming has opposed these changes, deeming them anti-competitive, and is challenging the regulations through legal channels.
Despite this, the company remains optimistic, projecting double-digit growth in 2025 due to its diversified revenue streams and continued market expansion.
Future Outlook: Sustained Growth in 2025
Banijay Gaming plans to capitalize on player acquisition, enhance gamification, and expand its sportsbook and poker offerings. Key events like UEFA EURO 2024 and the new Champions League format are expected to drive further engagement.