Date: 17.01.2025

by Tomasz Jagodziński

Best iGaming Affiliate Platforms for 2025

The iGaming industry is booming, and affiliate marketing continues to play a crucial role in connecting operators with players. Choosing the right affiliate platform can significantly impact campaign success, providing advanced features, detailed reporting, and reliable support. Here’s a look at the best iGaming affiliate platforms for 2025, highlighting their standout features, support services, and reporting capabilities.

1. ReferOn

ReferOn is a cutting-edge affiliate management platform that has quickly gained recognition in the iGaming industry for its innovative features and flexibility. Launched in early 2023, it delivers a seamless user experience, combining advanced analytics with robust infrastructure. Its dynamic reporting and interactive dashboards enable affiliates to make data-driven decisions effortlessly, while the platform’s custom commission plans allow operators to tailor rewards to meet specific business objectives.

One of ReferOn’s standout features is its ability to integrate seamlessly with third-party systems via API, making it adaptable to a variety of operational needs. Built on AWS cloud infrastructure, it ensures reliability and scalability even during periods of high traffic. Affiliates benefit from real-time campaign updates and intuitive reporting tools that provide granular insights into performance metrics, facilitating quick strategy adjustments.

ReferOn assigns a dedicated customer success manager to every affiliate, ensuring personalized support from onboarding through ongoing optimization. Combined with 24/7 technical assistance, the platform is well-equipped to meet the demands of modern iGaming operators and affiliates alike.

2. MAP (Mediacle Affiliate Platform)

MAP (Mediacle Affiliate Platform) is a cloud-based affiliate marketing solution tailored to the needs of iGaming operators. Known for its intuitive design and cost-effective approach, MAP empowers affiliates and operators to manage campaigns efficiently while maximizing revenue. Its support for multiple commission models, including CPA, Revenue Share, CPL, CPC, and hybrid plans, ensures flexibility in meeting diverse business requirements.

The platform’s advanced tracking and reporting capabilities provide detailed insights into traffic sources, conversion rates, and campaign ROI. Affiliates can leverage this data to optimize their performance and identify high-converting opportunities. Additionally, MAP supports multi-currency and multilingual operations, making it a robust choice for operators targeting international markets.

MAP emphasizes user support by offering dedicated account managers and comprehensive training for its clients. This ensures that affiliates and operators can fully utilize the platform’s features while maintaining high levels of engagement and performance. The platform’s adaptability and real-time data capabilities make it a standout choice in the competitive iGaming affiliate landscape.

3. NetRefer

NetRefer is one of the most versatile platforms in the iGaming affiliate space, offering comprehensive analytics on affiliate performance, player behavior, and campaign effectiveness. Its custom commission structures allow operators to tailor rewards to meet specific business objectives. NetRefer also supports media management, enabling users to track banners, landing pages, and other promotional assets within the platform.

While NetRefer’s interface may be complex for new users, it is packed with powerful functionality designed for operators with advanced needs. The platform offers robust technical support and detailed user guides to help users navigate its features effectively.

NetRefer’s comprehensive reporting capabilities are a standout feature. Affiliates can track metrics such as click-through rates, player retention, and revenue share, enabling data-driven decisions that enhance campaign performance.

4. PartnerMatrix

PartnerMatrix is a full-service affiliate management solution tailored to operators running multi-brand campaigns. The platform enables real-time tracking, customizable commission structures, and advanced fraud detection, ensuring that affiliates are rewarded fairly for legitimate conversions. With multi-brand management, operators can segment and manage campaigns across multiple brands seamlessly.

Affiliate managers benefit from PartnerMatrix’s user-friendly interface and 24/7 customer support. The platform is particularly praised for its efficiency in managing large affiliate networks.

PartnerMatrix provides real-time analytics and detailed reports that allow operators to evaluate campaign performance and track affiliate earnings with precision. The inclusion of FTP and API solutions ensures seamless data transfer and integration with other tools.

5. Affilka by SOFTSWISS

Affilka by SOFTSWISS offers a comprehensive suite of tools designed to simplify affiliate management. It supports precise referral tracking, allowing operators to measure traffic quality and optimize campaigns. Its customizable commission plans make it easy to incentivize affiliates effectively. The platform also integrates built-in payment systems, including support for cryptocurrencies like Bitcoin, ensuring quick and hassle-free payments.

As part of the SOFTSWISS ecosystem, Affilka benefits from extensive support services, including dedicated account managers and technical assistance. This ensures that operators and affiliates have the resources they need to succeed.

Affilka’s reporting tools provide detailed insights into affiliate performance, with updates available every 15 minutes. These near real-time analytics help operators make informed decisions quickly. The platform’s geo-distributed redirect feature also optimizes user experience by reducing latency.

Which Platform is Right for You?

Selecting the best iGaming affiliate platform depends on your business goals. Affnook and NetRefer are ideal for operators seeking advanced analytics and scalability, while iMonetizeIt caters to affiliates focused on exclusive offers and traffic optimization. PartnerMatrix excels in multi-brand management, and Affilka is a great choice for those looking for flexible commissions and robust payment options.

With these platforms, affiliates and operators alike can streamline their marketing efforts and achieve measurable success in the competitive iGaming landscape.