Bet It Drives: GR8 Tech in Conversation with Rasmus Sojmark
Season 2 of Bet It Drives, powered by GR8 Tech, is back on the road with a new, high-energy format. This time, the industry’s favorite moving talk show trades London’s skyline for the vibrant streets of Lisbon, bringing fast-paced and candid conversations with leading voices in iGaming. The season opens with Rasmus Sojmark, Founder and CEO of SBC and Sport Global Group.
Rasmus Sojmark on Leadership and Determination
Rasmus Sojmark, one of the most influential figures in the betting and gaming industry, reflects on his journey from EveryMatrix to building the global SBC brand. In conversation with host Yevhen Krazhan, he shares insights on leadership, perfectionism, and staying relentless in pursuit of goals. Sojmark also recalls how the Legends Charity Match came to life during SBC Summit Lisbon, bringing together Portuguese football icons Figo, Pepe, Deco, and Nani, with a goal of raising €1 million for charity. He offers a behind-the-scenes look at the SBC Awards selection process and discusses his guiding rule: “Never give up. Be relentless. Be consistent in your goals.”
GR8 Tech’s Perspective
For GR8 Tech, the second season of Bet It Drives represents both continuity and evolution — a platform for open dialogue about innovation, performance, and passion that fuels the iGaming industry. Yevhen Krazhan, Chief Sales Officer at GR8 Tech, highlights how Lisbon brought a new rhythm and authenticity to the series.
Yevhen Krazhan said:
“London taught us how to swap a studio for the street and unlock honesty in motion. Now Lisbon turns up the volume, and the conversations keep pace. Season Two of Bet It Drives continues to capture what GR8 Tech stands for: performance, innovation, and the relentless drive to be better. Every guest brings a new perspective that keeps the industry and us moving forward.”
Upcoming episodes will feature Tiago Pereira, Kyrylo Korobka, and Kelly Kehn – each offering their unique take on innovation, leadership, and the human side of iGaming.
The new episode of Bet It Drives featuring Rasmus Sojmark is now available on YouTube, Spotify, and Apple Podcasts.