Bet365 Adds Lotteria Italia Offering
Bet365 has added Lotteria Italia 2025 to its Italian platform, allowing users to buy national lottery tickets directly online. The operator expands its reach in a market that remains one of the most competitive in Europe. The new integration provides an additional entry point for players who prefer regulated lottery products.
Italian Lottery Launch Strengthens bet365
Bet365 announced that Lotteria Italia 2025 is now available via its dedicated Italian site, requiring ticket purchases through bet365.it. The lottery offers a €5 million grand prize, along with daily and secondary draws. Participants must register first with the platform and buy at least one ticket by 5 January 2026.
Additionally, the unique ticket code must be registered on the official Lotteria Italia website by 14 December 2025. The integration aligns with bet365’s strategy to deepen its footprint in Italy’s regulated market. Italy remains one of Europe’s most competitive jurisdictions and securing the lottery offering may support bet365’s local growth plans.
Regulatory and Strategy Context in Italy
The Italian regulator Agenzia delle Dogane e dei Monopoli (ADM) has issued licences to 46 companies across 52 platforms, marking a refined regulatory environment for 2025. Bet365 holds one of those licences, enabling it to operate the lottery retail channel under Italian law. Launching Lotteria Italia via its platform allows bet365 to diversify beyond sports betting and casino games.
The move also reflects a growing trend of cross-vertical strategies where operators integrate lottery products alongside more traditional gaming offers. This integration may raise questions around marketing restrictions and responsible gaming obligations in Italy’s regulated framework. Bet365 noted that the lottery addition supports its broader Italian content strategy and appeals to a wider segment of consumers.