bet365 Concludes Champions League Campaign with Ticket Giveaway Finale in Munich
As the 2024/25 UEFA Champions League season reached its climax, bet365 wrapped up its inaugural year as Official Global Partner with a ticket giveaway event in Munich. The final activation of the season offered fans a chance to win tickets to the final between Paris Saint-Germain and Inter Milan, alongside appearances from former stars such as Júlio César.
Final Activation Takes Place in Munich
In the lead-up to the UEFA Champions League final held in Munich, bet365 organized its final “Big Ticket Giveaway” event of the season. Hosted at the Isarpost venue in the city center, the event featured a live odds prediction game, with eight pairs of tickets to the PSG vs. Inter Milan clash available to be won. The activation attracted participants from as far as Brazil and New York.
The Munich event concluded a season-long campaign in which bet365 gave away close to 2,600 tickets to UEFA Champions League matches. These included both online and in-person activations in London and Munich. It marked a significant effort by bet365 to engage football fans in its first season as an official global partner of the tournament.
Former Brazil and Inter Milan goalkeeper Júlio César was present at the Munich activation. He previously won the UEFA Champions League with Inter in the 2009/10 season.
“Wow, what an incredible event from bet365. A huge congratulations to everyone for putting on such a great celebration of the UEFA Champions League. I was lucky enough to play in a final with Internazionale, so giving fans the chance to play the Big Ticket Giveaway and attend the biggest game in club football made me so happy.”
Statements from Organizers
Ben Reeves, Global Deputy Head of Brand at bet365, commented on the campaign:
“As we approached the epic climax of our first season as an official global partner of the UEFA Champions League, we wanted to celebrate by bringing our Big Ticket Game to Munich, where fans were flocking ahead of Saturday’s showpiece final. Having given away more than 2,600 tickets this season, we wanted to finish the season on a high by giving fans one final chance to experience the magic of the UEFA Champions League and prove again why it’s Never Ordinary at bet365.”
Jon Riley, PR Operations Manager at bet365, added:
“It was great to activate our Big Ticket Giveaway in Munich, the setting for some of the greatest moments in UEFA Champions League history. A huge thank you to Júlio César and our hosts Daniyal and Lisa who ensured that everyone who played out big ticket giveaway game enjoyed an extraordinary experience and witnessed first-hand how as an official global partner of the UEFA Champions League, it’s Never Ordinary with bet365.”
Among the winners was Rodrygo, a Brazilian living in Munich.
“I was so happy to win! I saw the advertising in the city in the morning and was excited to queue up and play. I’m not sure how I managed to correctly predict all four answers, I think Júlio César was a big help. Thank you bet365!”
The giveaway event closed out a season of high-profile engagements from the betting brand, coinciding with PSG’s dominant 5-0 victory over Inter Milan in the final.