Bet365 Expands Into Serbia
Bet365 has officially entered the Serbian market, launching its sports betting and online casino platform on 6 March 2025. This expansion strengthens its presence in Eastern Europe, following recent market entries in Peru and Bulgaria.
Company Statement on the Serbian Market Entry
A bet365 spokesperson highlighted the significance of this move:
“We are delighted to launch a dedicated bet365 website in Serbia, a country renowned for its sporting heroes and passionate fans. As well as our unrivalled sports betting experience, our customers in Serbia can now enjoy a comprehensive range of offerings including slot games, live games, esports and virtual betting.”
Part of a Wider European Expansion
This launch follows bet365’s recent market entries in Peru (October 2024) and Bulgaria, where it partnered with EGT Digital.
The company continues to expand across regulated markets, strengthening its foothold in Eastern Europe.
Financial Growth and New Promotions
Bet365 recently reported its FY 2024 financial results, revealing a turnover of £3.72 billion ($4.81 billion).
Additionally, the operator has introduced a ‘Non-Runner No Bet’ promotion for the 2025 Cheltenham Festival Championship races.
Serbia’s Growing iGaming Market
Since Serbia fully regulated its gambling sector in 2011, it has attracted major iGaming companies.
In 2024, Hacksaw Gaming, RubyPlay, and Imagine Live all entered the Serbian market.