Bet365 Launches ‘Sub On Play On’ Football Promotion Across Europe
Bet365 has introduced its latest football betting feature, “Sub On Play On,” across multiple European markets. The promotion allows bets on a substituted player to transfer to their replacement, ensuring wagers remain active. This addition strengthens bet365’s football promotions portfolio as the operator continues expanding its presence in key markets.
New Feature Keeps Bets Active After Substitutions
Bet365’s “Sub On Play On” ensures that bets placed on a player remain valid even after a substitution. When a player leaves the pitch, their replacement takes over the bet.
How It Works
Bettors can place a wager on a player to achieve a specific outcome, such as scoring two goals. If that player gets substituted after scoring one, the replacement can complete the bet.
For example, if Jude Bellingham scores once and Cole Palmer replaces him, Palmer’s goal will count toward the original bet.
Company Statement on the Promotion
A bet365 spokesperson shared enthusiasm for the launch:
“We’re delighted to deliver Sub On Play On to our customers around the world. We’re confident that it will be quickly become a fan-favourite, joining our existing portfolio of standout football promotions.”
Bet365’s Expanding Market Presence
Bet365 continues to grow in Europe. The company recently launched in Serbia as part of its broader expansion strategy.
Earlier this year, bet365 owners Denise, John, and Peter Coates ranked among the UK’s highest taxpayers in 2024.
Bet365 has also launched a “Non-Runner No Bet” promotion ahead of the 2025 Cheltenham Festival.