Date: 08.04.2025

by Tomasz Jagodziński

Betano Ads Highlight Neymar Corner Goal

In a groundbreaking move in sports advertising, Betano has utilized dynamic perimeter ads to enhance brand visibility during a recent football match in Brazil. This innovative approach coincided with Neymar Jr.’s stunning goal from a corner kick, ensuring the brand was front and center during the game’s most exciting moment.

Dynamic Advertising in Action

During the match, as Neymar Jr. executed a remarkable goal directly from a corner kick, Betano’s perimeter displays around the field instantly lit up with a branded “Goooooool!” message. This real-time advertising strategy effectively captured the heightened emotions of fans and ensured maximum exposure for the brand.

Enhancing Fan Engagement

The use of dynamic perimeter ads represents a shift from traditional static advertising methods. By synchronizing ads with significant game events, Betano not only maximized its reach but also engaged viewers in an innovative way. This approach highlights the potential of digital technology in transforming sports marketing.

Betano’s activation demonstrates how strategic use of technology can elevate brand presence and engage fans during live sporting events.