Date: 30.10.2024

by Sebastian Warowny

Last update: 30.10.2024 10:06

Betano Appoints Kate Tracey as UK Brand Ambassador

Betano has announced the appointment of sports journalist Kate Tracey as its official brand ambassador for the United Kingdom.

Renowned Journalist Partners with Betano

In a strategic move to strengthen its presence in the UK, Betano has brought on board Kate Tracey, a well-respected figure in sports journalism. Tracey will share her industry insights and experiences with Betano’s customers, aiming to provide a more immersive experience for sports enthusiasts.

Tracey is best known for her role as one of the main presenters on VillaTV, Aston Villa’s dedicated video and on-demand service. Her expertise isn’t limited to football; she also offers analysis on horse racing through her work with Sky Sports Racing and GG, showcasing a diverse understanding of the sporting world.

This appointment marks a progression in the collaboration between Betano and Tracey. The two have previously partnered to produce content and provide odds insights on social media platforms, indicating a successful working relationship that is now expanding.

Driving Customer Engagement

Reflecting on her new role, Kate Tracey expressed enthusiasm about connecting with Betano’s UK users. “I’m really looking forward to working with Betano. “I can’t wait to bring their UK customers behind the scenes at some fantastic events, share my insights on the big moments, and offer them exclusive rewards through engaging competitions that they won’t find anywhere else.”

Betano’s Marketing Director, Pablo Puertas, emphasized that Tracey’s background aligns naturally with Betano’s mission in the UK. “Kate is a natural fit for Betano in the UK market. Her passion for sports, deep connection with Aston Villa FC, and experience across the sporting world align perfectly with the Betano brand. We’re looking forward to utilising her expertise to engage our audience around some of the most iconic events in the sporting calendar.”

With Tracey as an ambassador, Betano is well-positioned to enrich its engagement with the UK sports betting community, reinforcing its brand presence through strategic content and exclusive customer experiences.