Betano Donates Aston Villa Shirt Sponsorship to Acorns Children’s Hospice
Kaizen Gaming’s Betano brand has temporarily donated its front-of-shirt sponsorship on Aston Villa’s jerseys to Acorns Children’s Hospice, a UK-based charity, for the team’s recent Champions League match against Young Boys.
Acorns Returns to Aston Villa’s Shirts
The Acorns Children’s Hospice logo was featured on Aston Villa’s shirts for their UEFA Champions League return, a match that saw the team achieve a resounding 3-0 victory against Young Boys.
While Acorns no longer holds a permanent spot on the club’s jerseys, Betano agreed to donate its sponsorship space for this significant game, allowing the charity to gain visibility during a high-profile event.
Long-Standing Partnership with Aston Villa
Aston Villa has supported Acorns for over a decade, with the charity’s logo once having a permanent presence on the team’s shirts.
Chris Heck, president of business operations at Aston Villa, praised Betano for this gesture, noting that bringing Acorns back onto the shirt was an easy decision given the charity’s long-standing connection with the club and its importance to the fans.
Kaizen Gaming’s Commitment to the Community
Julio Iglesias, chief commercial officer of Kaizen Gaming, emphasized the company’s commitment to supporting communities and described the decision as a meaningful way to give back.
“Donating the space on the shirt for the first Champions League game to an organization close to Aston Villa’s hearts was an obvious choice,” he remarked.
Acorns’ Gratitude
Vicki Rowles, director of fundraising at Acorns Children’s Hospice, expressed her gratitude for the opportunity. She noted that having the charity’s logo featured on Aston Villa’s shirts during such a prestigious match would raise awareness of Acorns’ cause across the UK, helping the organization reach more families in need.
Aston Villa’s Triumphant Return
Aston Villa’s 3-0 victory over Young Boys marked the club’s return to the Champions League after a 41-year absence. Goals from Youri Tielemans, Jacob Ramsey, and Amadou Onana sealed the win, a momentous occasion for the club that has recently reestablished itself as a contender in European football.
The charity-driven initiative provided additional meaning to the match, linking Villa’s return to the Champions League with the ongoing support of a local cause that has been close to the club’s community for many years.
