Betano Secures Strategic Partnership with FC Bayern Munich
Kaizen Gaming, owner of the Betano brand, has signed a partnership agreement with German football giant FC Bayern Munich. This is the operator’s largest commercial deal in Germany and a key step in its European expansion strategy. The partnership brings together one of Europe’s top football clubs with a rapidly growing gaming operator.
Strategic Alliance in the German Market
The collaboration between Betano and FC Bayern Munich goes far beyond traditional sponsorship. Germany represents the second market where Betano launched its operations, making this partnership particularly significant for the brand’s further development. Regulatory changes in Germany in recent years have created new opportunities for licensed operators, enabling them to establish legitimate partnerships with major sports organizations.
Michael Diederich, FC Bayern’s deputy CEO, emphasized the alignment of both organizations’ values:
“We are delighted to have gained a new partner for FC Bayern in Betano. Betano is one of the global market leaders in its sector, is highly innovative and doesn’t rest on its laurels with what it has already achieved – attributes we also hold dear to ourselves.”
Global Expansion Through Sport
The partnership with FC Bayern Munich opens access to millions of fans worldwide for Betano. George Daskalakis, CEO of Kaizen Gaming, described this agreement as a milestone in the company’s development:
“Today marks an exciting new chapter for Kaizen Gaming and Betano, as we proudly join forces with FC Bayern. When we first set out on our journey, we could only dream of partnering with one of the most iconic clubs in world football.”
Julio Iglesias, Chief Commercial Officer of Kaizen Gaming, highlighted the international dimension of the partnership, noting that Germany has always been one of the most important markets for the company. He emphasized that this announcement represents their biggest partnership in the country and reinforces their commitment to creating innovative, safe and responsible gaming experiences for German fans.