BETBY Expands into Asian Market Through Partnership with SABA Sports
BETBY, a sportsbook provider, has entered into a strategic agreement with SABA Sports, a sports gaming supplier in Asia. This partnership marks a important step in BETBY’s expansion, as it brings the company’s esports product, BETBY Games, to a new audience in the region.
Initial Integration of eBasketball Content
As part of the collaboration, SABA Sports will integrate BETBY’s NBA-focused eBasketball content into its esports portfolio. This marks the beginning of a broader rollout, with additional BETBY Games titles to be introduced in the future. These games are designed to enhance player engagement through fast-paced betting options that cater to modern gaming preferences.
SABA Sports, known for its strong presence in the Asian sports betting sector, plans to expand its esports simulation offerings with additional BETBY Games titles. By incorporating these products, SABA aims to strengthen its esports portfolio and provide operators with content designed to meet the growing demand for interactive betting experiences.
Strengthening BETBY’s Presence in Asia
Commenting on the agreement, Chris Nikolopoulos, Chief Commercial Officer at BETBY, stated:
“This partnership with SABA represents an important milestone for BETBY as we expand our footprint into the Asian market. SABA’s exceptional market presence and reputation make them an ideal partner to bring BETBY Games content to life for operators across the region. Together, we aim to deliver unparalleled esports experiences and redefine how players engage with these dynamic esports offerings.”
