Betby Unveils ‘Make Your Move’ Marketing Campaign Featuring Chess Grandmaster Magnus Carlsen
Betby, a provider of sportsbook solutions, has launched marketing campaign titled ‘Make Your Move,’ featuring world-renowned chess Grandmaster Magnus Carlsen. The campaign highlights the strategic parallels between chess and the decision-making required for success in the highly competitive iGaming industry.
Magnus Carlsen the Face of Betby Campaign
As part of the campaign, Magnus Carlsen, a five-time Chess World Champion and widely regarded as the Greatest Chess Player of All Time, is portrayed evaluating complex scenarios and executing calculated moves. The campaign draws a direct connection between the tactical thinking necessary in chess and the strategic planning required in sportsbook operations.
Pierre Pulis, Betby’s Head of Marketing, explained the synergy between Carlsen’s chess mastery and the iGaming industry: “Magnus Carlsen embodies the precision, strategy, and vision needed to excel at the highest level – qualities that resonate deeply with Betby’s mission. His ability to anticipate, adapt, and make bold yet calculated moves mirrors the challenges faced by operators in the competitive iGaming landscape.”
The ‘Make Your Move’ campaign aims to emphasize the value of strategic planning for iGaming operators. By partnering with Carlsen, Betby seeks to inspire the industry to adopt innovative approaches to risk management, trading, and customer engagement. The campaign underscores the importance of foresight and adaptability in navigating the rapidly evolving iGaming market.
Betby’s Recent Strategic Partnerships
The campaign launch comes on the heels of significant strategic moves by Betby. In October 2024, Betby partnered with Moonrail to bolster sportsbook and esports operations for CSGOEmpire. This collaboration focused on enhancing trading and risk management across multiple markets.
Additionally, in September 2024, Betby expanded its footprint in Asia by partnering with 4rabet, delivering tailored sportsbook solutions designed to meet the unique demands of the region.
