BETER and Playtech Partner to Enhance Esports Betting Content
BETER, a provider of advanced betting content for esports and sports, has partnered with Playtech, a key player in gambling technology. This collaboration will bring BETER’s esports portfolio, including the well-regarded ESportsBattle tournaments, to Playtech’s extensive client base.
Broadening Esports Access through Partnership
The partnership enables Playtech’s clients to access BETER’s esports offerings, meeting the increasing demand for dynamic esports betting.
BETER’s ESportsBattle product features over 35,000 monthly events and up to 50 betting markets per event, with coverage available 24/7.
Leaders’ Insights on the Collaboration
Gal Ehrlich, CEO of BETER, highlighted the partnership’s significance: “This is one of our most important partnerships to date. Playtech is a true giant of the industry, and we are thrilled to be integrating our esports content into its platform for its operator partners to access.”
“Our dedicated teams are aligned on a mission to bring the entertainment and betting experiences that players are seeking. BETER’s offering sets the standard for others to follow with our fan-favourite EsportsBattle tournaments”, he added.
Chuck Robinson, Chief Revenue Officer at BETER, emphasized the value of esports as a fast-growing vertical: “This deal with Playtech shows just how important it is for operators to offer a compelling esports betting experience to their players. This is a fast-growing vertical, and our content allows operators to unlock its potential.”
Enhanced Betting Experiences for Operators and Users
Yori Arami, VP of Sports Commercial at Playtech, acknowledged the importance of esports in the betting landscape: “BETER has emerged as one of the leading providers for esports betting content, and we are pleased to be able to offer our partners its well-recognised ESportsBattle tournaments. Esports has become a significant vertical, and operators are increasingly looking to enhance their offerings with more engaging content and betting experiences.”
With BETER’s esports content now accessible on Playtech’s platform, this partnership is set to broaden esports betting options, offering players diverse choices and quality content.