BetGoodwin Launches EveryMatrix Sportsbook And Racing Platform In UK
BetGoodwin has rolled out EveryMatrix’s full sportsbook and newly built horse racing platform. The move marks a major step in the operator’s plan to strengthen its position in the UK betting market.
Full Sports Platform Now Live
BetGoodwin’s latest rollout follows a multi-year turnkey agreement signed in 2024. The operator now runs on a sportsbook built for regulated markets and supported by London-based trading and operations teams.
The platform delivers more than 200,000 live events per month and up to 800 in-play markets on Premier League fixtures. It also includes pre-match and in-play Bet Builder across 11 sports, early, partial and auto cash out features, and Odds Boost. Automated welcome offers, dynamic promotions and cross-sell capabilities are available through integrated bonusing tools.
BetGoodwin has also launched EveryMatrix’s new horse racing offering, developed from scratch in six months. The service covers more than 10,000 monthly races across 20+ jurisdictions, supported by 24/7 operations, live streaming and a full suite of betting markets.
Fully integrated with the OddsMatrix platform, the product enables cross-product bonusing, centralised odds management and automated pricing and settlement. It is available online, in retail locations and via telebetting.
Expanding Presence In The UK Betting Market
Ebbe Groes, Group CEO and Co-Founder of EveryMatrix, said: “BetGoodwin is a top 20 UK operator so giving them a world-class sportsbook with the most advanced features and our horse racing product was the next step following our full turnkey roll out. We’re confident it will drive major value for their customers and the business.”
Julian Head, CEO of BetGoodwin, said: “This is a milestone launch for BetGoodwin. EveryMatrix’s modern sportsbook gives us a feature-rich platform that will help deliver an outstanding betting experience to our customers, while the new horse racing product strengthens one of our business-critical verticals.”
BetGoodwin is the latest UK operator to adopt the EveryMatrix platform, joining brands such as BetTOM, Octobet, Bet600 and Ken Howells.