BetMakers Extends Agreement with betr
BetMakers Technology Group has announced the renewal of its partnership with Australian wagering operator betr. The agreement ensures the continued delivery of BetMakers’ fixed odds solutions, content, and data services, reaffirming a collaboration that supports betr’s expansive racing product offering.
A Comprehensive Fixed Odds Solution
At the heart of the extended agreement is BetMakers’ Price Manager, a versatile solution that integrates advanced price management capabilities with automated trading strategies and proprietary rating and pricing models. This tool enables betr to deliver a robust racing product with access to over 300,000 races annually across various codes, ensuring a constant flow of content for customers.
Additionally, the partnership includes access to official data services sourced from multiple rights holders and Racelab content, recognized for its quality in the industry. These services bolster betr’s ability to provide a diverse and consistent range of wagering options.
Industry Leaders Highlight the Collaboration
Bill Richmond, Chief Operating Officer at betr, emphasized the importance of Price Manager to the company’s operations, stating:
“BetMakers’ Price Manager platform helps us deliver our market-leading Racing product. The solution allows us to offer over 300,000 races a year to our customers and ensure we have content constantly available across the three codes. This collaboration helps us provide an unparalleled experience to our valued customers.”
From BetMakers’ perspective, Lucas Hopkins, Head of Commercial, highlighted the significance of the partnership renewal:
“BetMakers is very pleased to extend our existing relationship with betr. The combination of the BlueBet/betr businesses has created a significant player in the Australian wagering landscape. The extension of this agreement serves as a strong testament to the crucial role our Price Manager solution plays in the world’s largest Racing books. We are excited to continue working with betr and look forward to developing further solutions that will ensure their ongoing success for many years to come.”
