BetMakers Extends Data Agreement with Sportsbet
BetMakers Technology Group has prolonged its agreement with Sportsbet, an Australian wagering operator. The extension ensures Sportsbet will continue using BetMakers’ technology for racing market data and pricing.
Continued Technology Utilization
Sportsbet will continue to leverage BetMakers’ proprietary technology to manage racing market data. This includes pricing strategies across thoroughbred, harness, and greyhound racing.
The agreement ensures the ongoing use of BetMakers’ specialized tools.
Global Race Day Control Services
BetMakers will provide global race day control services. These services support Sportsbet’s operations in market management, trading strategies, and event life-cycle management. This support enhances Sportsbet’s operational capabilities.
Strategic Agreements and Expansion
BetMakers has been actively securing agreements with various operators. Earlier this year, the company extended its collaboration with Dabble.
This extension supplies Dabble with Price Manager and Racelab technology as it enters the UK market.
Technology Development Through Acquisitions
BetMakers has focused on technology development through acquisitions. This includes the purchase of Protocol Zone’s intellectual property for AU1.5m (US0.9m).
This deal included API data feeds, rating models, and digital tote technology. BetMakers is integrating these into its GTX software suite.