BetMakers Extends Partnership with Racing and Wagering Western Australia
BetMakers Technology Group has secured a renewed agreement with Racing and Wagering Western Australia (RWWA), reinforcing its role as a key provider of fixed odds wagering solutions for thoroughbred, harness, and greyhound racing in the region.
A Continued Collaboration to Support Fixed Odds Wagering
Under the extended partnership, BetMakers will continue delivering its Price Manager solution to support RWWA’s wagering operations across digital and retail channels.
This includes the TABtouch platform and a network of 330 retail outlets. The renewal highlights RWWA’s commitment to leveraging reliable and innovative tools to strengthen its racing offerings.
AI-Driven Technology at the Core of the Partnership
BetMakers’ Price Manager is an advanced proprietary solution that integrates AI-driven pricing tools and automated trading strategies.
Designed for regulated markets, it enables seamless management of fixed odds wagering, enhancing the overall operational efficiency for RWWA.
Joey Carroll, Director of Business Development and Partnerships at BetMakers, commented:
“We look forward to a continued close partnership with RWWA, helping them successfully deliver its racing offerings throughout its digital and retail channels.”
Andrew Potts, RWWA’s Head of Risk and Trading, added:
“Renewing our partnership with BetMakers was essential as we continue to expand our fixed odds racing business. We are pleased to be continuing our partnership with BetMakers, which provides us with the reliability and innovation required to grow our fixed odds racing product.”
International Growth and Key Collaborations
BetMakers’ efforts to expand its international footprint are evident in its recent agreements. In November 2024, the company partnered with Delasport, integrating the Price Manager solution into Delasport’s sportsbook offerings to bolster its presence in the UK and Ireland.
Additionally, BetMakers maintains collaborations with leading operators such as bet365 and Kambi, further demonstrating its commitment to global market growth.
