Date: 26.09.2023

by Mateusz Mazur

Last update: 25.11.2023 10:49

BetMGM and Kindbridge Revolutionize Problem Gambling Support in Colorado

BetMGM, a leading sports betting and iGaming operator, has joined forces with Kindbridge Behavioral Health, a pioneering mental health service provider, to introduce a groundbreaking program in Colorado.


This innovative initiative aims to transform the way individuals dealing with problem gambling access essential mental health services. The partnership will empower self-excluded players by granting them direct access to comprehensive mental health assessments and group support services, marking a significant step forward in responsible gaming.

Immediate Access to Mental Health Resources

Through this pilot program, individuals in need can promptly schedule appointments with specialized problem gambling outpatient treatment providers via telehealth services. As part of this partnership, players who self-exclude from the BetMGM platform in Colorado will now have the opportunity to undergo a complimentary mental health assessment and access a variety of peer support and educational groups designed to kickstart their journey to recovery.

A Forward-Thinking Approach

Adam Greenblatt, CEO of BetMGM, emphasized the importance of continued investment and innovation in the sports betting industry, stating “It is important that the sports betting industry continues to invest and innovate in this field. Kindbridge is a leader in developing world-class mental health care that comprehends the unique challenges associated with gambling addiction. We are eager to champion the growth and expansion of connecting problem gamblers with the crucial services they need.”

Daniel Umfleet, Founder & CEO of Kindbridge Behavioral Health, praised BetMGM’s dedication to responsible gaming, stating “Relationships like this make it considerably easier for individuals seeking care to find swift access to the services they need. Together, Kindbridge and BetMGM are pushing the envelope in creating the right kind of connectivity between the gaming industry and healthcare services that will positively impact lives.”

Colorado Division of Gaming’s Progressive Role

The Colorado Division of Gaming, renowned for its progressive approach to gaming regulation, played a pivotal role in fostering this partnership. In October, the division implemented a new rule mandating operators to establish a robust risk scoring system for problem gambling detection and a rapid response communication strategy. BetMGM and Kindbridge have gone above and beyond these requirements, marking a significant moment in the journey toward creating a safer and more supportive gambling environment.

BetMGM and Kindbridge’s pioneering partnership in Colorado sets a new standard for addressing problem gambling and mental health support within the gaming industry. By offering immediate access to mental health resources and peer support, this initiative reflects a commitment to responsible gaming and player well-being. It represents a significant stride forward in ensuring that those facing challenges related to problem gambling receive the assistance they need promptly and effectively.