Date: 01.07.2024

by Mateusz Mazur

BetMGM and Tottenham Hotspur Forge New Partnership

BetMGM has entered into a three-year partnership with Premier League club Tottenham Hotspur FC. The partnership will see BetMGM, owned by the LeoVegas Group, become the official betting partner for both the men’s and women’s teams and the official front-of-training wear partner.

Increased Visibility for BetMGM

This agreement marks BetMGM’s third Premier League partnership in a week, aiming to enhance its sportsbook’s visibility among football fans globally. BetMGM’s branding will be prominently featured on media backdrops and the men’s training kit during Premier League, domestic cup, and European fixtures.

Sam Behar, UK Director at BetMGM, expressed pride in launching the partnership with Tottenham Hotspur, highlighting the alignment of Spurs’ progressive spirit with BetMGM’s ambitions. This partnership is part of BetMGM’s strategy to grow its presence in the sports betting market.

In addition to the training kit presence, BetMGM will be featured on pitch-side LEDs, stadium big screens, and IPTV at Tottenham Hotspur Stadium. This extensive exposure is expected to significantly boost BetMGM’s brand visibility during matches.

Recent Partnerships

This partnership follows BetMGM’s recent announcement of extending its partnership with Newcastle United FC, becoming the club’s official betting partner. The enhanced deal includes BetMGM’s branding on LEDs, big screens, and static boards around St James’ Park.

BetMGM’s partnerships with Premier League clubs come shortly after its official launch in the UK and the Netherlands, signifying its aggressive expansion strategy in the European market.

Ryan Norys, Chief Revenue Officer at Tottenham Hotspur, expressed delight in announcing the partnership with BetMGM. He emphasized the shared values of competitive spirit and striving for greatness. Norys also highlighted BetMGM’s commitment to customer satisfaction and responsible gambling.