BetMGM Expands in Europe with Launch in Sweden
BetMGM is expanding its operations in Europe and has just launched in the Swedish market. After previous successes in the UK and the Netherlands, the company has now decided to continue its growth in Sweden.
Exclusive Features Tailored for Sweden
With this launch, BetMGM introduces a range of exclusive features for Swedish players, including live-streamed casino games directly from the Bellagio Resort & Casino in Las Vegas.
Additionally, Swedish customers can enjoy the MGM Jackpot, popular Las Vegas-themed slots, and a variety of welcome offers across casino, live casino, and sportsbook verticals.
A unique aspect of the Swedish launch is the introduction of the “Super Swedes” odds boost. This feature allows players to bet on Swedish athletes, teams, and clubs participating in international events.
Gustaf Hagman, CEO of LeoVegas Group, commented: “I’m absolutely thrilled to bring BetMGM to Sweden, where it all started! LeoVegas Group has been a leading operator in Sweden since its inception, and I’m confident that Swedish players will love the unique Vegas experience and golden offers that they will find on BetMGM. Sweden has never been closer to Las Vegas!”
Past Success in Europe
BetMGM’s expansion into Sweden follows its strong presence in the UK in 2023 and the Netherlands in April 2024. Despite some technical difficulties during the Cheltenham Festival, the UK launch achieved considerable success in terms of app downloads.
To bolster its entry into Sweden, BetMGM is preparing a broad marketing campaign set to launch in November. This initiative will span multiple channels, including radio, television, and digital out-of-home displays.