by Mateusz Mazur

BetMGM Launches UK Advertising Campaign Featuring Chris Rock

BetMGM, the UK iGaming and online sports betting brand launched by MGM Resorts International, has unveiled its first advertising campaign featuring the renowned stand-up comedian and actor, Chris Rock.


BetMGM Launches UK Advertising Campaign Featuring Chris Rock iGamingExpress

The campaign reflects BetMGM’s ambition to provide the best of Las Vegas entertainment to the UK betting industry, ushering in a new era in sports and online casino gaming.

Campaign Highlights

The campaign showcases Chris Rock traveling in a gold speedboat from the Bellagio Fountains to the Thames, symbolizing the brand’s connection to the glamour and excitement of Las Vegas.

It aims to raise awareness of BetMGM’s offerings, including special promotions, enhanced bonuses, and the industry-leading free-to-play game “Golden Goals,” where players can predict six correct Premier League scores for a chance to win £2 million.

The campaign also highlights BetMGM’s exclusive content and one of the UK’s largest jackpots, currently totalling £15.4 million.

In addition to the hero campaign, a responsible gambling advertisement has been created to promote safe play and responsible gaming.

BetMGM’s Commitment

Sam Behar, UK Director of BetMGM, expressed excitement about the brand’s launch in the UK, stating “We are incredibly excited to launch BetMGM in the UK and give customers something new. This campaign leverages the heritage of MGM Resorts’ best-in-class Las Vegas entertainment to deliver a unique proposition to the UK market. Alongside standout promotions and our A-list ambassador Chris Rock, this campaign clearly demonstrates BetMGM’s commitment to bringing a fresh and entertaining approach to the market. It’s showtime!”

The campaign was developed in collaboration with the London-based creative agency Recipe. Dan Jacobs, Chief Creative Officer at Recipe, stated “It’s been a real privilege to support in the launch of BetMGM in the UK. From minute one, the ambition from everyone was to stand out in the market. Chris Rock, in a gold boat, with a lion, in the Fountains of Bellagio does exactly that!”

BetMGM’s advertising campaign featuring Chris Rock aims to establish a strong presence in the UK betting industry by bringing the excitement and entertainment of Las Vegas to British customers. With a focus on promotions, unique offerings, and responsible gaming, BetMGM aims to make a lasting impression on the UK market.



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