BetMGM Reports 27% Year-on-Year Increase in Active WNBA Bettors
BetMGM, a leading iGaming and sports betting operator, has revealed a significant surge in active WNBA bettors, with a remarkable 27% year-on-year increase.
The Las Vegas Aces and the New York Liberty have emerged as top favorites to win the WNBA Championship, attracting the highest handle among bettors.
The Dream Matchup
BetMGM anticipates a highly anticipated finals matchup between the New York Liberty and the Las Vegas Aces, which has the potential to generate substantial betting action. The operator is closely monitoring the situation, with the worst-case scenario being any team other than the Liberty and Aces winning the championship.
The playoff season has seen a steady rise in handle as the excitement builds. The expansion of legalized sports betting, coupled with the WNBA’s most-watched regular season in over two decades, is driving this increase in WNBA wagering.
A Shift Towards Women’s Sports
BetMGM is not only witnessing a surge in WNBA betting but also a broader trend in betting on women’s sports. The operator has experienced an impressive year-on-year increase of over 40% in betting on women’s tennis and golf. In comparison, men’s leagues like MLB and the NHL saw increases of 18% and 25%, respectively.
- The 2023 Women’s FIFA World Cup witnessed record betting activity at BetMGM. The United States Women’s National Team attracted the majority of bets to win the World Cup.
- The 2023 NCAA women’s basketball tournament also garnered strong betting interest, with BetMGM reporting a 30% increase in handle compared to the previous year’s tournament. Active bettors also increased by 22%. Betting action on the women’s NCAA tournament reached a level comparable to an NFL game for the first time.