Betnation to Launch Sportsbook with Kambi in the Dutch Market
Betnation is preparing to enter the Dutch sports betting market after signing a multi-year deal with Kambi Group, which will provide its full Turnkey Sportsbook platform and technology.
Betnation Expands Beyond Online Casino
Dutch operator Betnation, which has been running an online casino since October 2022, will now move into sports betting with support from Kambi. The agreement gives Betnation access to Kambi’s full sportsbook infrastructure, including its trading systems, betting engine and compliance services tailored to regulated markets.
The move marks Betnation’s first step into sports betting, adding a new vertical to its existing casino operations in the Netherlands. The company will use Kambi’s sportsbook framework to build and manage its platform locally.
What Kambi Brings to the Partnership?
Kambi will equip Betnation with its end-to-end sportsbook technology, already used by more than 50 operators worldwide. The system is designed to support operators in regulated markets by combining trading, risk management and regulatory compliance.
In addition to its core sportsbook product, Kambi offers tools that allow operators to differentiate prices and increase player engagement. These features aimed at helping Betnation compete in a crowded market.
Werner Becher, CEO of Kambi, said: “We are delighted to agree this partnership with Betnation as we strengthen our position as the sportsbook partner of choice for operators in regulated betting markets. As Betnation embarks on its next phase of growth, Kambi’s Turnkey Sportsbook solution offers the flexibility, scalability and performance needed to compete in highly competitive markets like the Netherlands, and we look forward to supporting our new partner’s success.”
Betnation CEO Robert Schouten commented: “Kambi’s reputation for excellence, cutting-edge technology and a commitment to regulated markets made them the natural choice as our new sportsbook provider. Their technology and expertise will enable us to provide our customers with a premium betting experience that matches the high standards they already expect from our online casino product.”