Date: 27.06.2024

by Mateusz Mazur

Betsson Becomes Main Sponsor of BNP Paribas Nordic Open

Betsson has officially announced its new role as the main sponsor of the BNP Paribas Nordic Open, the largest indoor tennis tournament in the Nordics and the oldest of its kind worldwide.

The Legacy of the Nordic Open

This sponsorship marks another addition to Betsson’s history of supporting tennis, including past partnerships with former player Jonas Björkman and ATP tournaments in Latin America.

The tournament, which began as the Stockholm Open in 1969, has hosted legendary tennis players such as John McEnroe, Björn Borg, Ivan Lendl, and Roger Federer. This year, the event will be broadcast on public television starting October 12, bringing top-tier tennis action to a wide audience.

Betsson’s Role and Contributions

As the main sponsor, Betsson will have a prominent presence throughout the tournament. This includes featuring prominently during matches, organizing on-site activities, and offering betting odds for all games. The sponsorship aims to enhance the overall experience for spectators and participants alike.

Ronni Hartvig, Chief Commercial Officer of Betsson Group, expressed the company’s excitement about the partnership: “We are extremely proud to sponsor and support this classic tournament. We’ve sponsored ATP tournaments before, but it feels extra special to do so in Sweden, where the company was founded over 60 years ago, just before the first Stockholm Open. We hope that through our support of the competition, our odds on the players, and our on-site activities, we can contribute to making the experience more enjoyable and memorable for everyone.”

Rasmus Hult, CEO of BNP Paribas Nordic Open, shared his enthusiasm for the new partnership: “We are thrilled to welcome Betsson as the new main partner for the BNP Paribas Nordic Open. This partnership marks a significant milestone for our tournament, as Betsson’s extensive experience in sports sponsorship will elevate the profile and reach of the event. We eagerly anticipate the dynamic activities and offers that Betsson will bring to our fans, confident that these will make the experience even more engaging and memorable for everyone involved.”