Betsson Partners with Nordea Open for 2024 Tournament

Historical Significance

The Nordea Open, previously known as the Swedish Open, is one of the oldest tennis tournaments globally, with its inception dating back to 1948. This year’s event promises to be a spectacular showcase, featuring top players such as world No. 1 Jannik Sinner and Spanish tennis icon Rafael Nadal.

The tournament will be broadcast across 90 countries, reaching an estimated audience of 40-50 million viewers.

Statements from Organizers

Sara Bergh, Operations Manager at Nordea Open, expressed her enthusiasm about the new partnership: “We are very proud to welcome Betsson as a new partner to the Nordea Open. Betsson joins a strong partner family, and through its commitment will further consolidate the event’s position and presence on the international tennis scene.”

Sponsorship Details

Betsson’s involvement in the tournament includes the display of their logos in the arena and offering a wide range of betting odds on the matches. This collaboration is set to enhance the visibility and prestige of the event on the global stage.

Ronni Hartvig, Chief Commercial Officer of Betsson Group, commented on the partnership: “We are incredibly proud of our partnership with Nordea Open, which this year features world-class stars. Betsson has long been involved in tennis, both in Sweden and globally, but it is difficult to find a more fantastic environment than tennis in Båstad.”

Betsson’s sponsorship of the Nordea Open adds to its impressive portfolio of global sports partnerships. The company is a main sponsor of notable football teams such as Inter, Boca Juniors, and Atlético Nacional.

In the tennis world, Betsson sponsors the BNP Paribas Nordic Open in Stockholm and has supported ATP tournaments in South America, showcasing a robust commitment to the sport.