Date: 01.07.2024

by Mateusz Mazur

Betsson Sport Becomes Inter’s Official Main Partner

Inter Milan has secured a historic shirt sponsorship deal with Betsson Sport, making the sport infotainment brand the new Official Main Partner of the club.

This four-year agreement, marking the biggest shirt sponsorship in Inter’s history, will see Betsson Sport’s logo prominently displayed on the prestigious Nerazzurri shirts.

Alignment of Values

Betsson Sport chose to partner with Inter due to shared values of ambition and dedication, both on and off the pitch. The recent success of the Inter brand, highlighted by winning the 2023/24 Scudetto, has culminated in this partnership.

The club’s second star, symbolizing this achievement, will be featured on their jerseys next season, adding to Betsson Sport’s pride in this collaboration.

The partnership will involve exclusive activities with Inter players for the Betsson Sport Club, aiming to engage fans passionately following their favorite team.

This collaboration is part of Betsson Sport’s initiative to promote participating clubs and tell the stories of the players that embody the passion and motivation behind the sport.

Comprehensive Sponsorship

Betsson Sport’s branding will appear on the front of Inter’s men’s first team shirts in all competitions next season, including Serie A, Coppa Italia, Italian Supercup, Champions League, and the FIFA Club World Cup in the USA. This extensive exposure underscores the significance of this partnership for both parties.

Stefano Tino, Managing Director Italy at Betsson Group, expressed pride in the partnership, highlighting the prestige and opportunity it brings to both Betsson Sport and Inter. He emphasized the club’s commitment and determination as key factors in their storied success.

Alessandro Antonello, CEO Corporate of FC Internazionale Milano, welcomed Betsson Sport into the Nerazzurri family, noting the shared passion for sport and its development. He emphasized the historic nature of the agreement and the pride in featuring Betsson Sport’s logo on the jersey, especially with the Scudetto and second star.